Our brands

Wella Professionals is one of the oldest beauty care brands in the world. The brand was first introduced in 1880 by the young German stylist Franz Stroher who brought inspiration to the hair care industry. We have maintained his aim of sharing his passion and vision by encouraging creativity that turns fashion fantasies and dreams into reality.

The brand offers a wide choice of professional hair care and hair styling products, professional hair colours, bleaching solutions and permanent curls offered by hairdressing and beauty care saloons. The vision of one man today inspires more than 4 million industry professionals and countless people with beautiful hair across the world.

1974. Germans can be as passionate about scientific discovery as about the beauty of rich, flowing hair. A group of hair-obsessed Wella scientists dedicated themselves to revolutionize professional hair care, declaring transformative performance comes first. Their break-through: emulsions with such ultra-light formulas that they didn’t over-load the hair. For the first time it was possible to create personalized treatments with products working in synergy. System Professional became the first brand to organize its products into a system with modular logic. The first coded system of performance care was born. This code becomes the secret language spoken by the best hairdressers. The inside track of excellence in hair care that began in a beauty lab and turned into a global success story.
2015 – the innovative spirit never rests: With 40 years dedicated to the science of
transformative hair care, System Professional is the only brand with the experience to resolve the issue of ultra-personalization. Our scientists discovered that each person’s hair has a unique energy profile that determines its elasticity, fiber health and responsiveness.

This personal ‘energy fingerprint ’ is defined by the hair’s lipid level. Lipids, even though only 4% of the hair, have a uniquely active influence on the hair’s energy. They are the flexible glue that connects the keratin building blocks of hair, ensuring cuticle integrity and flexibility.

Londa Professional is a Wella Professionals lifestyle brand that was introduced in 1956, when the company based in Rothenkirchen, East Germany introduced a new brand name Londa with the famous Wella logotype.

Londa Professional believes in beauty that gives pleasure. It is beauty for everyday life, the daily work of hairdressing saloons and real people. Londa Professional believes in the power of cooperation in the framework of local communities where everyone has something to give and to share. It believes that small things can bring great happiness.

Londa Professional solutions are designed for hairdressing saloons - places where your personality counts just as much as your appearance. A wide choice of professional hair care, styling, colouring, bleaching and perming solutions. 

Sebastian Professional is a top brand in the USA. Los Angeles stylist Geri Cusenza entered the 70s determined to establish a company based on the concept of fearlessness. The thirst for innovation and the necessity to change the rules of the game was the essence of Sebastian activities. Today is no different. The stylist has taken inspiration from hippies, disco heels, platform trousers, colourful outfits and crazy hairstyles in the creation of her unique style.

We offer unexpected results with Sebastian: always amazing and surprising hairstyles. We understand the work of stylists and we offer inspiration to turn usual hair into the extraordinary.

Create. Transform. Seek maximal effect: toning hair colour, hair gloss, gels, oils, creams, clays, shampoos, masks, conditioners - there is no limit with Sebastian for your creations.

Nioxin is the only professional saloon brand specialising in hair volume, thickness and scalp solutions.

In 1987 Eva Graham noticed that her hair had become thinner after she gave birth. Thanks to her research NIOXIN has found inspiration in scalp care to provide advanced solutions for thin hair. The scalp is an extension of the facial skin and it requires adequate attention and care. Nioxin products are developed to strengthen, nourish and restore hair from the roots. A healthy scalp is the start of healthy hair that looks thicker and has extra volume.

THE STORY AT THE HEART OF OPI LACQUER IN 1984, GEORGE SCHAEFFER NOTICED SOMETHING STRANGE.

He observed that a growing number of the customers for his dental supply company Odontorium Products, Inc. were manicurists. When he investigated he learned that nail technicians were unable to get the quality products they needed, so they were forced to find their own solutions, like using denture formulas that he sold. Instead of discouraging these unexpected customers, he turned his attention to solving their problem, hiring a chemist to create something that worked for them.
Along the way, he teamed up with Suzi Weiss – F ischmann, and their collaboration led to the creation of OPI Lacquer, which has become the company’s anchor brand, and the most respected, admired and beloved nail lacquer on the planet.

OPI Lacquer is the purest expression of the company’s underlying ethos: keep standards high, while keeping self-seriousness low. Respected throughout the fashion and beauty world as peerless in quality and color, OPI also has a reputation for idiosyncratic shade names and imaginative collections.
The undeniably superior quality of OPI Lacquer is what first captures women, and their faith in the product makes them loyal customers.

OPI Nail Lacquer is the salon professional’s choice for high-quality and performance lacquer delivering sophisticated, fashion-forward colors with iconic shade names that are as individual and expressive as the women who wear them.

EXPERIENCE THE ULTIMATE IN STYLING POWER

Take confidence to another level with ghd. Working together with scientists and stylists, we develop breakthrough technology that is designed to empower you. ghd offers everything you need to dry, style, curl, maintain and protect your hair to the highest possible standard. That’s why ghd is loved by professionals and used in salons across the world. Because there’s one thing we expect as standard – a good hair day, every day.